MS3 Media Investigation & Production – Mark Scheme:
1: Research Investigation (45)(AO4: Demonstrate the ability to undertake, apply and present appropriate research)
Level 4: 36-45
- Research will be excellent, covering a wide range of sources.
- These will be analysed and applied in a sophisticated way and presented a logical and coherent manner, supported by a range of sophisticated points.
- Quality of written communication will be sophisticated.
- A high degree of accuracy.
- Sophisticated ability to structure ideas effectively.
Level 3: 27-35
- At the upper end of this level, the research will be good, covering a good range of sources and will be applied in a detailed way.
- It will be presented appropriately with good references.
- Quality of written communication will be good.
- Good level of accuracy.
- Good ability to structure ideas.
- At the lower end of this level, candidates will undertake sound and relevant research from a range of appropriate sources.
- This research will be applied in a sound way and presented with supporting points.
- Quality of written communication will be sound and clear.
- Reasonable level of accuracy.
- Sound ability to structure ideas.
Level 2: 18–26
- At the upper end of this level, there will be evidence of research from a reasonable number of sources.
- There will be some attempt to apply this research and present it with some coherence.
- Quality of written communication will be mainly clear.
- Some errors in the use of language.
- Some ability to structure ideas.
- At the lower end of this level, there will be evidence of basic research.
- This will have been applied in a simple way.
- Basic ability to present research demonstrated.
- Quality of written communication will be basic but sufficiently clear to allow communication.
- Frequent errors in the use of language.
- Limited ability to structure ideas.
Level 1: 0-17
- Limited evidence of research.
- Minimal application of this research which has been presented in an unclear and unfocused way.
- Quality of written communication will be limited, frequently unclear.
- Frequent errors in the use of language.
- Little or no evidence of an ability to structure ideas.
2: Production (45)
(AO3: Demonstrate the ability to plan and construct media products using appropriate technical and creative skills.)
Level 4: 36–45
- Excellent ability to plan and construct media products.
- Sophisticated technical and creative skills will also be demonstrated.
- Sophisticated ability to use the research investigation to inform the product.
- Quality of written communication (where appropriate) will be sophisticated.
- A high degree of accuracy.
- Sophisticated ability to structure ideas effectively.
Level 3: 27–35
- At the upper end of this level, there will be a good ability to plan and construct media products.
- Good technical and creative skills will also be demonstrated.
- Good ability to use the research investigation to inform the product.
- Quality of written communication (where appropriate) will be good.
- Good level of accuracy.
- Good ability to structure ideas.
- Sound ability to plan and construct media products.
- Technical and creative skills demonstrated will also be sound.
- Sound ability to use the research investigation to inform the product.
- Quality of written communication (where appropriate) will be sound and clear.
- Reasonable level of accuracy.
- Sound ability to structure ideas.
Level 2: 18–26
- At the upper end of this level, there will be some ability to plan and construct media products.
- Some technical and creative skills will also be demonstrated.
- Some ability to use the research investigation to inform the product.
- Quality of written communication (where appropriate) will be mainly clear.
- Some errors in the use of language.
- Some ability to structure ideas.
- Basic ability to plan and construct media products.
- Technical and creative skills demonstrated will also be basic.
- Basic ability to use the research investigation to inform the product.
- Quality of written communication (where appropriate) will be basic but sufficiently clear to allow communication.
- Frequent errors in the use of language.
- Limited ability to structure ideas
Level 1: 1–17
- Limited ability to plan and construct media products.
- Technical and creative skills will also be limited. Limited ability to use the research
- investigation to inform the product.
- Quality of written communication (where appropriate) will be limited, frequently unclear.
- Frequent errors in the use of language.
- Little or no evidence of an ability to structure ideas.
3: Evaluation (10)
(A02 Apply knowledge and understanding when analysing media products and processes, and when evaluating your own practical work, to show how meanings and responses are created.)Level 4: 8–10
- Excellent ability to apply knowledge and understanding when evaluating the production.
- Sophisticated reference to degree to which research informs production.
- Quality of written communication will be sophisticated.
- A high ability to structure ideas.
Level 3: 6–7
- Good ability to apply knowledge and understanding when evaluating the production.
- Good reference to degree to which research informs production.
- Quality of written communication will be good.
- Good level of accuracy.
- Good ability to structure ideas.
- Sound ability to apply knowledge and understanding when evaluating the production.
- Sound reference to degree to which research informs production.
- Quality of written communication will be sound and clear.
- Reasonable level of accuracy.
- Sound ability to structure ideas.
Level 2: 4–5
- Limited ability to structure ideas.
- Some ability to apply knowledge and understanding when evaluating the production.
- Some reference to degree to which research informs production.
- Quality of written communication will be mainly clear.
- Some errors in the use of language.
- Some ability to structure ideas.
- Basic ability to apply knowledge and understanding when evaluating the production.
- Basic reference to degree to which research informs production.
- Quality of written communication will be basic but sufficiently clear to allow communication.
- Frequent errors in the use of language.
Level 1: 1–3
- Limited ability to apply knowledge and understanding when evaluating the production.
- Limited reference to degree to which research informs production.
- Quality of written communication will be limited, frequently unclear.
- Frequent errors in the use of language.
- Little or no evidence of an ability to structure ideas.
Past Exam Questions:
JUNE 2012
MEDIA STUDIES
MS4 Media - Text, Industry and Audience
EXAMINATION PAPER 2 1⁄2 hours
Answer one question from Section A and two questions from Section B. Once you have chosen your questions, fill in the box on the front page of this Answer Book. You must use a different media industry for each question. For each industry, refer to the three main texts you have studied.
SECTION A: TEXT
Answer one question from this section.
You must refer to the three main texts you have studied in each answer.
Answer one question from this section.
You must refer to the three main texts you have studied in each answer.
Either,
A1. Explore the different ways in which people are represented in your three main texts? [30]
Or,
A2. How typical are your three main texts of their genre.?[30]
SECTION B: INDUSTRY AND AUDIENCE
Answer two questions from this section, using a different media industry for each.
You must refer to the three main texts you have studied in each answer.
Answer two questions from this section, using a different media industry for each.
You must refer to the three main texts you have studied in each answer.
B1. Discuss the audience appeal of your three main texts. [30]
B2. Explore the impact of regulation on your three main texts. [30]
B3. How effectively were your three main texts marketed? [30]
B4. 'The main function of a media text is to entertain its audience.’ How true is this for your three main texts? [30]
JANUARY 2013
MEDIA STUDIES
MS4 Media - Text, Industry and Audience
EXAMINATION PAPER 2 1⁄2 hours
Answer one question from Section A and two questions from Section B. Once you have chosen your questions, fill in the box on the front page of this Answer Book. You must use a different media industry for each question. For each industry, refer to the three main texts you have studied.
MS4 Media - Text, Industry and Audience
EXAMINATION PAPER 2 1⁄2 hours
Answer one question from Section A and two questions from Section B. Once you have chosen your questions, fill in the box on the front page of this Answer Book. You must use a different media industry for each question. For each industry, refer to the three main texts you have studied.
SECTION A: TEXT
Answer one question from this section.
You must refer to the three main texts you have studied in each answer.
Answer one question from this section.
You must refer to the three main texts you have studied in each answer.
Either,
A1. To what extent are the key representations in your three main texts stereotypical? [30]
Or,
A2. Explore the genre conventions in your three main texts. [30]
SECTION B: INDUSTRY AND AUDIENCE
Answer two questions from this section, using a different media industry for each.
You must refer to the three main texts you have studied in each answer.
B1. To what extent are stars and/or celebrities important to the promotion of your three main texts? [30]
B2. Explore the different ways your three main texts target their audiences. [30]
B3. Explore the different ways audiences interact with your three main texts. [30]
B4. ‘Distribution is the key to success.’ How far do you agree? Refer to your three main texts in your answer. [30]
No comments:
Post a Comment